Square Philippe
Industry
Real Estate | Luxury Multi-Unit Rentals
Services delivered
Complete web presence evolution, advanced project portfolio systems, SEO optimization, brand positioning across multiple markets
Transforming east Gatineau’s first rental multi-unit development from concept to 100% occupancy
The Opportunity
Square Philippe represented the first premium multi-unit rental development of its kind in east Gatineau. This groundbreaking 188-unit project (4 buildings with 47 units each) at 25 rue Galion needed to:
Pioneer a new rental concept
in an untapped east Gatineau market
Establish premium positioning
for an all-inclusive lifestyle offering
Differentiate the “one-bill living” convenience
from traditional rentals
Showcase innovative building features
including common areas and underground parking
Generate qualified leads
for units ranging from 600 to 1,000 sq ft across multiple building phases
Communicate accessibility features
while maintaining quality appeal
Redefining rental living in east Gatineau
POP INC strategic approach
Complete Digital Foundation
We became Square Philippe’s dedicated digital team from project conception, creating a comprehensive digital ecosystem for this revolutionary rental concept.
Brand Development & Interactive Web Design
Multi-Channel Marketing Excellence
Strategic Market Positioning
Local SEO & Search Domination
Digital Advertising Strategy
July 2024 – September 2025
The results that matter
70,320
Website Performance & Lead Generation
70,320 total website sessions with engaged prospects exploring the interactive 3D building maps and unit selection features.
27,852
Local Search Dominance
27,852 Google Business Profile impressions generating 2,706 interactions, 1,598 website clicks, and 83 direct phone calls from qualified rental prospects.
3.99 million
Advertising Excellence
3.99 million ad impressions driving 64,106 clicks at $0.50 average cost-per-click, with campaigns achieving 133.65% conversion rate.
188 units
Market Transformation
All 188 units across four buildings successfully leased demonstrating market acceptance of this pioneering rental concept in east Gatineau.
The POP INC Difference
Square Philippe demonstrates our ability to launch revolutionary real estate concepts in untested markets. From initial splash page through complete occupancy, we created the digital foundation that transformed an ambitious architectural vision into east Gatineau’s most sought-after rental address.
Performance-driven. People-focused. Always available.
